AMA CHAPTER OF THE YEAR 2008-9, First Runner-Up
The mission of the Dallas/Fort Worth Chapter
of the American Marketing Association
is to educate, support, and enhance the image
of marketing professionals in the DFW Metroplex.
Not a member of the AMA? Click Here to Take Advantage
of the Information and Connections Available to You when You Join the American Marketing Association.
or contact Kay Byfield, EVP Membership for more information.
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FORT WORTH EXECUTIVE LUNCHEON
THURSDAY, MARCH 25th @ 11:30AM
Jim Bryson, Founder and Chairman,
20/20 Research
Internet research is easily the fastest-growing marketing decision-support medium. Over 70% of the US accesses the Intenet with 300 million on Facebook alone. Research platforms are growing more responsive, powerful and reliable. Savvy marketers are turning to the Internet in waves. But how? Why?
This presentation will explore the Internet as a sophisticated but easy to use tool for primary research and how marketers can access the wealth of information available on the world wide web.
For more info:
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Andrea Lamarsaude, Tom Dennis, Elissa Berchelmann, Ben Smithee, Kay Byfield, Jeannie Odza, Michelle Lemire, Kevin Hohnbaum (PCC Rep) and Kristy Hoover
DFW AMA leaders attended the AMA South Region Mid-Year Retreat in San Antonio on January 16th. Great ideas about Membership, Programs and Communications were shared by AMA Chapters from Dallas, Houston, Austin, San Antonio and Kansas City.
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Congratulations to our March Volunteer of the Month
Kelly Welborn
As the new Director of the DFW American Marketing Association Multi-Cultural SIG, Kelly Welborn has found relocating to the D/FW area from Atlanta this past summer to be a refreshing yet challenging experience. She has embraced living closer to her family and vested her professional expertise into the DFW AMA, all while pursuing consulting opportunities.
With over 14 years of marketing and advertising experience, Kelly has a proven track record of creating effective marketing solutions that guide companies into higher levels of exposure and increased profit. Kelly has spearheaded multi-million dollar marketing campaigns across corporate, film, television, sports and non-profit industries including Turner Broadcasting System (TNT/TBS/CNN/Cartoon Network), HBO, High Museum of Art and Spelman College Museum of Fine Art.
Selected as one of the 25 Most Influential Women in Atlanta by Rolling Out Magazine before relocating to Dallas, she is currently consulting with the Welborn McLean Group on social media, email marketing, events, partnerships and promotions.
Kelly has done a phenomenal job establishing the vision, setting the strategy, assembling and motivating a fantastic, talented team and developing an incredible line up of programs for the DFW AMA Multi-Cultural SIG. Her seemingly never ending supply of energy and enthusiasm is a joy to be around!
– Andrea North Lamarsaude, VP SIGs
Learn about DFW AMA's Nine Special Interest Groups
There are now LinkedIn Groups for each of our SIGs. Click on the banner above to find the links.
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