3-Mar-09 7:00 PM CST

TCU's Neeley School of Business - Marketing Certificate Program Starts April 6

TCU's Neeley School of Business - Marketing Certificate Program

April 6, 2009-June 15, 2010, 6:30-9:00 pm (Ten Mondays with no class on Monday, May 25)

Give your product or service the competitive edge with key marketing tools. This course will give you the key marketing concepts and tools required to succeed in today’s global business environment. This is especially helpful to entrepreneurs, small business owners, or those who have recently moved into a position with responsibility over services, product development, sales and sales management, advertising, promotion, brand building, pricing, or strategic planning. Marketing is more than advertising. Marketing is the process by which a product or service originates and is then priced, promoted and distributed to consumers. It can involve market research, product development, design, and testing. This course confers a Certificate of Completion from the Neeley School of Business at TCU.

Competitive Advantages

· Determine the customers’ needs and desires.

· Develop strategies designed to educate customers about a product’s most important features.

· Discuss key marketing tactics and view the latest developments.

· Learn how marketing interfaces with other business functions, such as pricing, distribution and service.

· Understand the importance of production, pricing, advertising, promotion and distribution.

· Discover ways to turn one-time purchasers into lifelong customers.

Cost: $2,295

Location: Tandy Hall, Room 320

Register Online: www.neeleyexec.tcu.edu by March 30, 2009

· DEPOSIT: A $100 non-refundable deposit is required for each course, upon registration. This is not included in the price of the course.

· DISCOUNTS: 10% discount is applied at registration for TCU staff/faculty, TCU alumni, and non-profit organizations.