What’s Keeps Marketing Thought Leaders Up at Night?
The American Marketing Association’s Meeting of the Minds is a new webcast series featuring professors from leading business schools, sharing thoughts and observations about how marketers can better demonstrate their value to the bottom line. Many are renowned authors, recognized for linking marketing to the creation of shareholder value. Some have headed the Marketing Science Institute, while others have been editors for leading marketing publications such as Journal of Marketing and Journal of Marketing Research. As a group, they have held Directorships with more than 100 multinational companies across all industries, advising and consulting with thousands of CEOs, CFOs, and CMOs.
The Meeting of the Minds Line-up includes:
Tim Ambler – London Business School, Author: Marketing and the Bottom Line
Paul Farris – University of Virginia Darden School of Business, Author: 50+ Metrics Every Marketer Should Master
Kevin Lane Keller – Dartmouth Tuck School of Business, Author: Strategic Brand Management
Don Lehmann – Columbia University Graduate School of Business, Author: Managing Customers As Investments
Gary Lilien – Penn State Smeal College of Business; Author: Marketing Engineering
Koen Pauwels – Ozeygin University, Istanbul, Turkey and Tuck School of Business, Dartmouth
Dave Reibstein – Wharton School, University of Pennsylvania, Author: Dynamic Competitive Strategy
John Roberts – Australian National University, London Business School
Don Schultz – Northwestern University, Author: Brand Babble
Raj Srivastava – Emory University, Singapore Management University
So put your membership to work for you this year and join in the monthly discussions with today’s marketing thought leaders - Meeting Of The Minds Schedule. And be sure to check out our local event calendar at www.dfwama.com to find local discussions with your peers. We look forward to your participation!
Don’t Hide Your Light! Nominations for 2010-11 Board of Directors Due by February 1.
The Dallas/Fort Worth Chapter of the American Marketing Association is always seeking members with new ideas, energy, and enthusiasm to lead the organization. As a Past President and the current Nominating Committee Chair for the chapter, I am encouraging you, as a chapter member, to deepen your connection with the DFW AMA by getting involved at the leadership level.
The DFW AMA is a completely volunteer-led organization, and only as strong as those willing to commit to lead. Past Board members will tell you that being a chapter leader has been one of the most fulfilling volunteer commitments they have made, both professionally and personally. In addition to enlarging your professional network within the Metroplex and nationally, DFW AMA Board participation will also offer you the chance to hone your leadership skills. Now is not the time to be shy, so let us know if you’re interested!
Any member may self-submit or recommend other candidates to the Nominating Committee. “The name of any eligible member may be proposed by a petition signed by two percent or ten members (whichever is greater) who are eligible to vote for that opening, properly submitted for a specific position.” (Collegiate members are ineligible to vote.) If you are interested in becoming a Board leader, please return the Nominations Form at www.dfwama.com by February 2, 2010.
Once the form is received, someone from the Nominating Committee will be in touch to discuss your submission. Until then, thank you for your interest in and commitment to the Dallas/Fort Worth Chapter of the AMA!
If you are interested in building contacts and helping to advance marketing knowledge, you should become a volunteer for the DFW Chapter of the AMA. Donate as little or as much time as you would like. We have opportunities for people who want to help with event registration and set-up as well as planning, record keeping or managing. Volunteering enhances what you gain from the DFW AMA. To become a volunteer, sign up on the website at http://dfwama.com/Volunteer/ or contact Cori Lawrence at corilawrence@gmail.com.
Membership
Both members and non-members participate in the many activities of the DFW AMA. Members do earn some unique advantages, however. Becoming a member is the perfect way to start the New Year.
Through your membership in the American Marketing Association, you take advantage of many additional resources to help you grow both personally and professionally:
Members have access to hundreds of relevant marketing events, workshops, seminars and members-only activities which are held locally, regionally and nationally to provide relevant information related to your profession.
Members enjoy enhanced access to the DFWAMA website and MarketingPower.com which are the premier resources for news about events and information on the marketing profession, including publication archives, topical reviews and white papers, and directories of top companies in the marketing profession.
Members benefit from important connections and networking opportunities which are available through local chapter events, shared interest groups (SIGs), and national meetings.
Members benefit from reduced fees for attendance at most events as well as being invited to members-only activities.
Members have the opportunity to develop leadership skills by participating in the guidance of the number-one organization for marketers.
To see what the AMA is all about, please consider attending our January activities. The listing of scheduled upcoming events is on the calendar on the website homepage, www.dfwama.com.
For more membership information, contact Kay Byfield, EVP of Membership, kaybyfield@iname.com. Your tax-deductible membership will yield significant professional and personal benefits for you.
Calendar Events for 4-Jan-10 to 31-Jan-10
Professional Development Workshop Part II - Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI Sponsor: Chipotle Speaker's Name: Paula Asinof, Founder, Yellowbrick Path Day: Tuesday 5-Jan-10 11:30 AM Location: University of Texas – Dallas, School of Management (Room SOM 1.118)
800 W. Campbell Road
Richardson, TX
75080
Summary: Paula Asinof will take what you've identified in the Professional Development SIG Part I on December 8th and work with the group to help you more effectively articulate your personal brand (Your Essence, Star Quality and Guru Factor!). But don't worry if you missed Part I, you'll still benefit from the information you'll learn in Part II. RegisterMapquest | Add to Calendar
Members Only - Forward Thinking, Marketing Trends for 2010 Speaker's Name: CMO Panel Discussion, Flour Corporation, Flowserve Corporation & La Quinta Day: Tuesday 12-Jan-10 6:00 PM Location: Brookhaven Country Club 3333 Golfing Green Drive Dallas, Tx 75234 Summary: With societal, cultural and technological changes occurring at increasingly accelerated rates, wrapping your brain around marketing trends can be a bit like corraling cats. Join us to hear what our panel believes is on the marketing horizon.
This special DFW AMA Members Only event will include panel members from the DFW AMA's CMO Roundtable, including; Kyle B. Ahlfinger, VP and Chief Marketing Officer of Flowserve.com; Julie Cary of LaQuinta; and Shauna Heran of FLUOR. DFW AMA Past President Reagan Cook of Broadlane will serve as moderator.
Non-Profit SIG: Branding and Website Best Practices for Non-Profits Speaker's Name: Bo Bothe, Founder and COO, BrandExtract Day: Friday 15-Jan-10 11:30 AM Location: Center for Community Cooperation
2900 Live Oak Avenue
Dallas, TX
75204
Summary:Every dollar counts. As the economy is stretching resources for companies and individuals alike, each contact with a potential donor has never been more important.
Non-Profits face the same challenge as every company - establishing a clear brand promise and making sure the message resonates with the audience. However, getting your brand in order is only half the battle. Your organization’s website is still the first, and possibly last, place people will go to check you out. Your presence on the web must be on target; clear, concise and easy to navigate.
Join us for a presentation and lively discussion on branding your non-profit organization and helping it grow with a powerful website.
You will learn:
• The keys to establishing your Brand Position
• How to make sure your Brand Messaging is heard
• The top 10 usability mistakes in designing websites
Multi-cultural SIG - Engaging your brand with the fastest-growing consumer market Speaker's Name: Jimmy Smith, TBWA/Chiat/Day, Group Creative Director on Gatorade Day: Tuesday 9-Feb-10 6:30 PM Location: TBD Summary: Jimmy’s target audience is 13-17 year olds. His philosophy is that this culture has a common denominator –Pop-Culture, which translates to Hip-Hop culture, which attracts all ethnicities. He has successfully launched groundbreaking campaigns for brands such as Nike, EA Sports, Snickers, Motorola and Gatorade by approaching his target audience from a psychographic versus demographic standpoint. His creative experience encompasses integrated platforms including digital, video, documentaries, music, comic books and more. RegisterAdd to Calendar
Healthcare SIG - How Your Company Can Secure Coverage in Healthcare Media Sponsor: AMS Pictures and Westin Park Central Hotel Speaker's Name: Panel Discussion Day: Tuesday 23-Feb-10 5:30 PM Location: Westin Park Central Hotel 12720 Merit Drive Dallas, TX 75251 Summary: Don’t miss your chance to hear from and ask questions of local healthcare reporters. At this interactive event, you’ll get the scoop on what matters most when pitching to healthcare media and what it takes to get your story in the news.
Our panel of healthcare media experts will discuss strategies and tactics for getting your company, products and/or services covered in the news as well as in social media outlets
You’ll learn what story lines catch the media’s attention, the do’s and don’t’s when it comes to approaching the media, how to leverage social media to get press coverage and what’s hot when it comes to healthcare media and reporting.
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23-Feb-10