The ROI Journey - Deloitte's Lisa Jepsen-Lozano
Sponsored by Deloitte
Wednesday 18-Jun-08 11:30 AM to 1:00 PM CDT
Speaker: Lisa Jepsen-Lozano, Leader, Marketing & Business Development – U.S. Regions
Deloitte
We were unable to register you for this event as the event deadline has passed or the maximum number of seats available has been reached.
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Details for "The ROI Journey - Deloitte's Lisa Jepsen-Lozano"
The ROI JourneyWhat’s the best way to track and report the Return on Investment (ROI) related to marketing?
It’s a question that all marketers encounter at some point. And, in a weakening economy, that question will become even more prevalent as companies look to strengthen their bottom line.
Deloitte LLP – the global accounting and consulting organization – has made significant progress in tracking the successes of its marketing campaigns and events, as well as the utilization of its marketing professionals. Lisa Jepsen-Lozano, leader of Marketing & Business Development in Deloitte’s U.S. regions, will share background on Deloitte’s initial challenges with marketing ROI and accountability, and its accomplishments to date. She also will explain the importance of ROI and why more companies will expect tangible ROI data related to marketing in the near future.
Don’t get left behind when it comes to ROI.
Lisa Jepsen-Lozano
Leader, Marketing & Business Development – U.S. Regions
Deloitte
As a global organization serving many of the top public and private companies throughout the world, Deloitte LLP is regularly viewed in the public eye as a business leader, innovator and good corporate citizen. One individual who plays a significant role in building that image is Lisa Jepsen-Lozano, who oversees Marketing & Business Development in Deloitte’s U.S. regions.
With more than 30 years of experience in marketing and communications, Jepsen-Lozano brings a wealth of knowledge to her current position, which she assumed in 2005. She currently leads Deloitte’s regional marketing organization of more than 300 professionals who provide marketing support to more than 600 account teams, as well as regional industry and function practices.
As a senior marketing leader at Deloitte, Jepsen-Lozano has been instrumental in the advancement of Deloitte’s marketing efforts. Her accomplishments include building a team of 200 marketing professionals in India to support and complement Deloitte’s U.S.-based team, as well as leading in the development and implementation of a new model to support key account teams. This model includes client-specific marketing plans for each account, as well as client-facing deliverables.
In addition, Jepsen-Lozano has enhanced the impact of Deloitte’s community involvement program at national and local levels through strategic hiring, unique programming and a better allocation of resources. She also rebuilt Deloitte’s alumni relations program with a focus on business development opportunities at key accounts in local markets.
Since joining Deloitte in 1984, Jepsen-Lozano also has led a national team that supported Deloitte’s largest new audit pursuits, served as the first national marketing director for Deloitte’s audit practice, helped build a new business development structure throughout Deloitte’s U.S. regions, and managed regional and office-centric marketing activities.
Prior to joining Deloitte, Jepsen-Lozano held management positions at Equibank N.A., ascending to assistant vice president of community & government relations. She began her career in communications at Allegheny General Hospital in Pennsylvania, and is a graduate cum laude from Middlebury College in Vermont. She is married with two daughters.
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Register by Tuesday 17-Jun-08 11:30 AM CDT
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| Denise Shedrick |
Celine Matthiessen |
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