Details for "Branding SIG - Branding 101 Series, Part 3: How to Manage and Track Your Brand"
Even if your company’s brand position and messaging is currently on target, how do you make sure it stays relevant to the marketplace – and how do you know whether or not your marketing efforts are having the desired impact?Unless properly managed, any brand can drift off message and knowing what steps to take to keep that from happening can save a company in the long run.
Part 3 of our Branding 101 Series will cover the last steps in the branding process; managing and tracking a brand.Bo will discuss keeping a brand on track, and the best ways to make sure your messaging reaches the right audience – from traditional print to social media.
Event Takeaways:
• Why correctly managing a brand is one of the most important things a company can do
• How to know if your brand messaging is on target
• The true value of internal communication programs
Who should attend?
Marketing professionals of all experience levels and anyone responsible for the managing of a company's brand.
Founding Partner, President, Chief Creative Officer A graduate of both Texas Tech (BA '92) and Rice (MBA '05), Bo constantly fights battles between the right and left sides of his brain. He spends most of his time designing strategy for BE and the company's clients. Bo makes sure that the firm's work is aligned with its visual principles and the client's brand. In his spare time he juggles three small children and an energetic wife.
Jonathan Fisher
Founding Partner, CEO, Brand Strategy In addition to running BE with Bo, Jonathan loves to think about stuff, fish, read a good book, play cards, watch baseball, travel, go golfing, hug my family, float in the river, eat a chili pie, drink nice wine, make a new friend, ride with the top down, sleep late, wear jeans to work, and buy new gadgets.
Branding SIG Flyer low res.pdf 321.403 KB (321403 bytes)
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